Primavera Festival
Speculative branding for Primavera Festival in Barcelona. The core value that guided me in the design is an individualistic point of view when experiencing an urban city, especially at a festival.
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Festivals video
I created a visual language that reflects each visitor’s journey, shaped by street exploration, human encounters, and each visitor's own perspective.
Landing Page
My goal was to capture both the urban atmosphere of the eclectic events, people, and landscapes and the individuality of each visitor — allowing everyone to experience the festival through their own lens. This idea shaped the landing page interaction: each click and drag reveals a new image, symbolizing the city itself.