For the Primavera Sound Festival, I focused on how the Festival experience is shaped not just by the festival itself, but also by its surrounding urban environment—treating Barcelona as part of the festival’s identity, including the buildings, people, and encounters, all mixed. I created a visual language that reflects each visitor’s journey, shaped by street exploration, human encounters, and each own perspective.
Main Poster
Festival's Trailer
Landing Page Screenshot
Part of my mission is to capture the essence of the urban city and individual experience, and yet make it in a way that each visitor sees it in their own eyes